



New Micro Four Thirds Digital Interchangeable Standard Zoom
Lens LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035)
Featuring F2.8 Brightness at Entire Zoom Range
The new LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) featuring F2.8 brightness at entire zoom range. It is suitable for capturing a wide range of scenes from dynamic landscape to portrait taking advantage of beautiful defocus or fast shutter speed.
Crystallizing Panasonic's optical technologies, the "X" lens features superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating for minimal ghost and flare and natural atmospheres with remarkable transparency.
Panasonic's Nano Surface Coating technology is adopted to minimize the reflection at entire visual light range (380nm-780nm) by applying the extra-low refractive index coating with nano-sized structure on the surface of the lens. It results in the super clear picture with dramatic reduction of ghost and flare.
The POWER O.I.S. (Optical Image Stabilizer) which is newly integrated in the LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. effectively compensates for not only small, fast movement but also large, slow one making it easy to shoot super clear shots even in low-lit situations such as in night time or indoors.


4.2X electric zoom lens with 24mm (35mm equivalent) wide angle capability
a zoom ratio of approximately 4.2X, covering a range that extends from a wide angle of 24mm (35mm camera equivalent) – ideal for taking wide shots even indoors – to a medium telephoto focal length of 100mm (35mm camera equivalent), which is optimal for portraits.
Electric zoom mechanism for stable zooming at a constant rate. The new M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ enhances the MSC mechanism by a new linear motor drive for faster, quieter AF control.


Ultra-compact standard zoom lens that delivers high image quality
With the world's first* retractable mechanism design, this standard 3x zoom lens is extremely compact with an overall length of just 43.5mm. Covering wide-angle to a moderate telephoto, this lens is suitable for a wide-range of applications, including snap shooting and traveling. With a digital-specific design as well as multi-coating on all lens surfaces, this standard zoom lens boasts very high imaging performance.
* Among interchangeable lens type digital camera


Outstanding lightweight 3X standard zoom with faster AF, ideal for both photo and movie recording.
A standard zoom lens covering a focus range equivalent to 28-84mm on a 35mm camera. Weighing a mere 112 grams, this lens incorporates an MSC (Movie & Still Compatible) mechanism that increases AF (Autofocusing) speed and reduces operation noise, making it possible to obtain SLR image quality with movies as well as with still pictures.


Despite the compact size and light weight, it is applicable in a wide
range from street shooting to portrait shooting.
It has newly been designed to match the new line of PEN series while retaining the high performance of the previous M.ZUIKO DIGITAL 14-42mm F3.5-5.6 II standard zoom lens. It incorporates the MSC mechanism and implements fast, quiet AF using the inner focus method.


A New Compact and Lightweight Standard Zoom Lens
Standard 3x zoom lens covers wide range of shooting scenes from dynamic landscape to portrait. Excellent contrast at entire zoom range and an aspherical lens minimize distortion. Inner focus system driven by a stepping motor and superior optical design realize fast & precise AF system of LUMIX G micro system with outstanding smoothness. MEGA O.I.S. (Optical Image Stabilizer) prevents the blur caused by a hand shake and makes it easy to shoot super clear shots even in low-lit situations.


The World's First Digital Interchangeable Power Zoom Lens*,
LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S.
Panasonic introducing a new cutting-edge interchangeable lens LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S. with electric-powered zoom operation from the new premium lens brand “X”. Crystallizing Panasonic's optical technologies, the “X” lens features a unique Nano Surface Coating for minimal ghosts and flaring and natural atmospheres with remarkable transparency.
*For a digital interchangeable lens as of August 26, 2011.


World's first standard zoom lens designed for Micro Four Thirds System standard. Ultra-compact size and light weight equipped with MEGA O.I.S. (Optical Image Stabilizer).
From casual snapshots to portraits to sweeping landscape, this versatile zoom lens provides beautiful results in a wide range of shooting situations. It covers the standard focal range of 28 to 90 mm (35mm equivalent). The aspheric lens element also improves optical performance by minimizing distortion, even at the 28mm wide end. Featuring a highly reliable metal mount, the new lens system uses multi-coated lens elements that reduce ghosts and flare to an absolute minimum, helping deliver a high optical performance. It incorporates MEGA O.I.S. (Optical Image Stabilizer), which makes it easy to shoot super clear shots even in low-lit conditions by suppressing the blur caused by a hand shake. When the lens is mounted on the newly introduced Lumix DMC-G1, you can use the contrast AF system, which is implemented in the DMC-G1 to offer a wide variety of convenient functions.


New High-Performance Kit Lens for Outstanding HD movies.
Incorporates an inner focus direct-drive linear motor for focusing, this lens allows fast and accurate continuous auto focus to operate smoothly and silently during movie recording. It offers a long zoom of 14-140mm (35mm camera equivalent: 28-280mm) suitable for a wide range of shooting situations from scenery to portraits to telephoto shots, all possible with this compact and lightweight lens. Using 4 aspherical lenses and 2 ED lenses to achieve dramatic downsizing - despite its powerful 10x optical zoom - and still minimizes distortion and chromatic aberration. Panasonic's Mega O.I.S. (Optical Image Stabilizer) incorporated in the lens making it easy to shoot clear and blur-free shots even in telephoto shooting or in low-light situations. It also features a highly reliable metal mount, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its optical performance.


High-power 10.7x zoom lens with slim design
The high-power 10.7x zoom lens covering from wide-angle to telephoto area offers quieter and more responsive AF performance, and assures high image quality for both still-images and movie-images.
It is ideal for everything from portraits to sports and landscape photography. Mounted on the PEN full-time, it's ready for any photo opportunity.
